International Marketing (Text and Cases) by Francis Cherunilam – 16th Revised Edition, published by Himalaya Publishing House, is a comprehensive academic textbook covering the concepts, environment, strategies and practices involved in international marketing.
The book is structured around the UGC Model Curriculum and is suitable for students pursuing MBA, International Business, M.Com, Marketing, BBA and related management and commerce programmes. This 16th edition contains 402 pages and was published in 2019.
Topics include international marketing environment, market-entry and coverage strategies, international product decisions, pricing, distribution, promotion, international trade and related business considerations. The text also includes case studies to connect marketing concepts with practical business situations.
This is a used book. Please refer to the actual product images for the condition of the cover, edges and overall book. Need more details about the condition? Contact Three Clicks and we'll be happy to share additional actual images of the book before you purchase.
Author: Francis Cherunilam
Edition: 16th Revised Edition
Publisher: Himalaya Publishing House
ISBN: 978-93-5367-055-9
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