Event Management and Marketing: Theory, Practical Approaches & Planning by Dr. Anukrati Sharma and Dr. Shruti Arora, published by Bharti Publications, provides an introduction to the principles, planning and marketing aspects of event management.
The book covers event management from both theoretical and practical perspectives, with topics designed around the requirements of students studying event management, marketing, commerce, tourism and management. It includes practical examples and case studies that help connect event-management concepts with real-world situations.
The book remains academically relevant; it continues to appear as a textbook/reference in current Indian university syllabi.
This is a used book. Please refer to the actual product images for the condition of the cover, edges and overall book. Need more details about the condition? Contact Three Clicks and we'll be happy to share additional actual images of the book before you purchase.
Authors: Dr. Anukrati Sharma & Dr. Shruti Arora
Publisher: Bharti Publications
ISBN: 978-93-86608-61-1
Language: English
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