Advertising and Salesmanship by P. Saravanavel and S. Sumathi, published by Margham Publications, is an educational book covering the fundamental concepts and practices of advertising, selling and salesmanship. It provides students with an understanding of how advertising and personal selling contribute to marketing and business activities.
The book is suitable for students pursuing Commerce, Business Administration, Management, Marketing and related undergraduate courses, as well as readers looking to understand the fundamentals of advertising and sales.
This is a used book. Please refer to the actual product images for the condition of the cover, edges and overall book before purchase. Need more details about the condition? Contact Three Clicks and we'll be happy to share additional actual images of the book before you purchase.
ISBN: 978-93-81430-14-9
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